If you pay attention to our market banner, you may have noticed we’re members of the Real Bread Campaign.
The Real Bread Campaign is an initiative to help people make a better informed choice about what they feed their families and help local bakeries make a clear distinction between their Real Breads and other products on the market.
It aims to:
- Share the pleasure and benefits of locally-baked ‘Real Bread’ – that means bread made without artificial additives and processing aids.
- Raise awareness of the issues with additives used in industrial/supermarket loaves
- Call for stricter legal requirements on retailers to declare in plain English exactly what has gone into the production of every loaf, including legal definitions for terms like ‘freshly baked/fresh’, ‘artisan’ and ‘sourdough’.
- Champion research into health and nutritional issues (digestibility, intolerance, allergy, GI, etc.) to establish factors that have a beneficial effect and lead to even more people being able to enjoy Real Bread.
You can find out more about the Real Bread Campaign (and sign up as a supporter) by visiting their website.